How to transform health into economy and lay the foundations for profitable sustainable well-being?
- Israel.eQüitli
- Jul 21, 2021
- 9 min read
Updated: Feb 7, 2022

By Israel Emilio Pérez
Sustainable Economic Logistics director
Health as an economic value
21/06/21
Why is there an opportunity to transform health into money?
What I describe next is based on the circumstances and quality of life in my country Mexico, as well as in many regions of the world. That is why Mexico is the ideal place to start the business model to which I want to invite you.
This business model seeks private investment in order to transform extreme poverty into sustainable well-being through a profitable solution. Include and expand our economy towards the most vulnerable population that cannot or does not generate income, but that has the capacity to contribute to the solution of the climate crisis, improve their health and consume responsibly, and at the same time, obtain profits with a model business shielded against financial, sanitary and environmental crises, applying the 17 UN SDGs. It is not charity, we are talking about employment, commitment and responsibility. Health as an economic value.
Currently in Mexico and in many regions of the world, maintaining a well-being state is increasingly difficult, protecting ourselves from violence makes it more costly to ensure our economic and mental well-being. The COVID pandemic has disappeared many businesses and jobs, fragile and volatile markets trample any improvement, lack of leadership and political malice along with insecurity make it more difficult to maintain a “quality of life” and, having studies does not guarantee a job either or a good salary. In Mexico, in a state of poverty, the will for a person to decide to leave that state does not ensure that they do so in an ethical or moral way, there are those who accept the consequences of their decisions and prefer to die from a bullet than from hunger. That is already a state of survival. That dependence on producing money to satisfy our essential needs… is called slavery.
"Work or starve." It is logical to think that this is life, but it lacks empathy and is full of inequality. And they do not know any other way, they surrender to this lie. The idea of living to work and depending on saving to maintain our well-being, we already know is an unsustainable fallacy. Unfortunately, the only way for everyone to obtain well-being is through making money ... and besides, you have to know how to do it.
My point of view is the following: Almost nobody cares how extreme poverty is solved as long as they are as far away as possible from it and it does not affect their pockets, for this, my investors and I saw an opportunity and created a profitable business model that gives health an economic value, making it the means for everyone to obtain well-being in equity. Eliminate the state of vulnerability due to the lack of essential needs, ensuring a full life experience and contributing to individual health and environmental. And in this way, we are at peace. The freedom to choose is there, the business opportunities are there, the job opportunities are there too, but the vulnerability, not anymore!
Statistically, people living in extreme poverty have a 2% probability of exiting poverty. I say let’s take advantage of this need, free politicians from this responsibility and lift people out of vulnerability. Consumer lives healthier and supplier gets wealthier. Profits, Well-being and Peace, it’s how it works.
EQÜIDAD ESG (equity) is this business model: The coverage of Basic Human Needs as a profitable and sustainable industry through its PATENT the Universal Basic Employment that measures and gives health an economic value. And since it is a job, people are free to choose to work or not in the universal basic employment. That is why I am looking for 5 investors, NOT to break the rules, not to challenge the system… but to lead the way to sustainable health and wellness.
How do we transform health into an economy?
People without a job, people who are not capable of producing, or simply do not yet find the need to work can also contribute to the economy through a personal commitment to their health and responsible consumption to cover their basic needs. Accepting this commitment gives the economic representation of health, confidence to exchange it for food, rent, education and other basic necessities without having to produce to obtain them. However, if someone want to obtain other goods that are not basic, income through production is the means for everyone to obtain them.
Adopting health as an economic value is easier than you think. We, as humanity, invented money, the economy of things, and we can modify, improve, worsen, limit, expand, etc. as best suits us. In the beginning, the first means of exchange for goods and services was bartering using food, slaves, animals, etc. Later, when we invented agriculture, the exchange was seeds. It wasn't until 1000 B.C. that the first currency was created, becoming the first known example of a good that functioned solely as money.
From there, all the money that existed would have to be backed by a tangible, such as seeds, gold, oil and, with the creation of cryptocurrency, the only limit is that it be sustainable. We add health because it is a tangible that can be measured for sustainable purposes ... in the end, without humans, all of the above goes down the toilet.
Just as at the beginning of time, a barter was made to sow in greater quantities and generate confidence in seeds as a means of exchange, and later it was necessary to invest and pay with seeds to make the first coins, the health economy begins in the same way, using current money to invest in the creation of health value through the infrastructure developed to cover basic human needs, being mainly nutrition, rent, education, insurance and security and, with our PATENT: the Basic Universal Employment (Maintaining a healthy body mass index and blood chemistry as a sustainable citizen), is how we measure, make the value of health tangible and make it profitable to us. Just like a cryptocurrency does. With this job, people accept to literally become human currencies (A virtual currency called UBe), which has the necessary value to cover operation and maintenance expenses, plus a profit margin of rent for the use of this infrastructure, no more no less. Adding money to an existing economy must also be done correctly and efficiently so as not to destabilize both economies. For this reason, it begins with only 70 families in a pilot test in Mexico that integrates the UBe into the local economy. A micro-economy with a MACRO vision!
How much can health be worth?
Based on current income so that a person can cover their essential basic needs, plus operation, maintenance and profit margin, our business model places the value of the health of a sustainable citizen around $ 1,000.US or UBe’s per month. According to our method in Sustainable Economic Logistics, this value is sufficient for our business model to be efficient, profitable and sustainable.
In this way we give health an economic value in the form of UBe’s, creating a basic, decentralized and sustainable economy with benefits for both consumers and producers as well as governments.
How to lay the foundations for sustainable well-being?
In a health-based economy, we model our habitat to efficiently occupy spaces. Our home-school community ecosystems are the prelude where our sustainable citizens learn to live in a healthy and sustainable way, and then occupy permanent spaces that are part of the real estate business opportunities in the coverage of basic human needs.
Change the implanted meaning of "needs", raise the basic quality of life, reduce our consumption, own fewer objects and accumulate more experiences. Inhabit vertically instead of horizontally, create more spaces for biodiversity and reduce global warming. Protect and reforest. Use renewable energy for suitable industry and hydrocarbons when necessary. Articles based on circular economy, slow fashion, etc. A wish list that we all want, implemented for the people who have the fewest opportunities. Live, dream, eat and plan, that's well-being in the health economy.
In health economics, what you don't want to do is a business opportunity for those who know how to do it. Everything we want is within our reach, and it is not necessary to own it, we can rent it. For EQÜIDAD, a basic lifestyle is to use all resources efficiently in the search for inspiration. The rest depends on each of us to take advantage and seek whatever happiness is, knowing that if something makes us feel bad, we have the ability and freedom to say NO!
What does health economics look like in a scheme?
Let us use the donut economic model as a reference, to explain the differences between the economics of production and the economics of health.
The production-based economy:

The green zone is where we all want to be, but it depends on production to get them. The red zone is the result of what we produce and hoard to maintain our financial well-being. The red zone is collapsing, weather and hunger, putting everything in the green zone at risk.
In an economic system based on production, the only way for poverty to develop is by teaching them to produce something, to be autonomous, and that does not guarantee either physical or mental well-being. Likewise, countering the climate crisis requires the help of consumers, but if their financial well-being also depends on income from the very products that cause it, how can they meet their basic needs? On the other hand, there are companies committed to solving the climate crisis, but even so, there are not enough jobs. Eventually there will be other positions that require new skills, talent and discipline, but education is needed to obtain them, and that keeps the most vulnerable population away from those opportunities. And donations to satisfy hunger have never been enough. I think that whoever wants to expand their lifestyle will find other people who also want to do it and together they will work in a business and hire others who also want to expand their lifestyle. Those who want economic wealth have the right to obtain it, but through exploitation and slavery, not anymore.
The health-based economy:

Sustainable Economic Logistics through our EQÜIDAD ESG, is responsible for the coverage of the green area applying the universal basic employment together with logistics in tax collection without exceeding the ecological ceiling. By giving health an economic value through the universal basic employment, we lay the foundations of an industry for basic well-being in quality, equity and sustainability and at the same time we encourage the process of personal development of each of our citizens.
Have you been criticized for spending on things that for many are excessive or unnecessary instead of donating it to poverty? Would you like all your donations to start making profits? Well, with this business model you can. With your investment you solve poverty and receive benefits. We take care of the rest.
Invest in the development of the executive project and become a founding shareholder of the EQÜIDAD ESG. Receive all benefits from the operations and licenses of our PATENT the Universal Basic Employment.
How and where does it start?
It begins by investing in the executive project of our home-school community ecosystems and other areas of our business model and together with our marketing agenda, convoke new investors through our Business Plan in equity crowdfunding for the construction of the first ecosystem.
Business plan summary: For every $ 1 MXN invested in an ecosystem, you receive an annual income of 15% for 50 years, that is a total profit of $ 7.5 in RED UBe’s, plus the opportunity to invest in businesses such as: the supply network, food production, waste management, energy supply, manufacture and sale of articles and basic necessities, etc.
Each ecosystem is an economic flow and tax-generating system focused on healthy, sustainable and resilient education. Inhabited by 70 families chosen from extreme poverty and another 20 teaching families who will provide this education. Located near a city in the north of Mexico, businesses, suppliers and local government will be part of the pilot test that will generate profits from day one.
We can imagine how many people, in how many countries, could benefit from this job, from this business model, just by choosing health as a lifestyle. For this reason, starting in my country Mexico is the best entry strategy since there are 21 million people in extreme poverty, and another 52 million who live below the minimum income for survival (source: Coneval ref. 2018). The world will learn from just 70 families, showing all the opportunities and applications of our business model and laying the foundations to apply our operation around the world.
I think that the freedom to choose which chains you want to tie yourself to is the most wonderful thing about being alive. But being aware of our rights and obligations and contributing to the solutions that the world needs, is our responsibility as citizens of the world. Knowing that our humanity went from being pressured and conditioned to produce to live, to receive and empower each newborn and each new inhabitant to a world with options and freedoms. Choose your life experience!
Life is a personal experience. Begin basic, begin with a personal commitment. This is the economics of health.
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